crew gear, redefined
Adding method to the apparel madness.
Start with Fleet Street, designed to make life easy.
Featured brands,
tailored for you.
Crew gear is complicated — different needs, styles, and suppliers all making life a little harder than needed. We simplify it. One contact, all brands, everything you need. We make it easy from start to finish.
The method ❊
Define.
Who, what, why, where, when. Anything and everything is an option.
01Storyboards and Proposals.
Custom storyboards specific to your projects that help you visualise options in one place, including your branding.
02Deliver.
Fleet Street Projects will manage your order right through to delivery and make sure that every single delivery is as efficient as possible.
03Refine.
Refine the range of options into a specific order, and confirm all details. We will manage your order from start to finish and remain your sole point of contact.
04
About Fleet Street Projects
Aaron Reynolds-Lovegrove is a professional sailor and apparel expert who's earned his stripes the hard way, on the water.
After years of racing aboard Grand Prix yachts and crewing on Superyachts around the world, Aaron has worn more gear than most people have seen. He understands the needs of sailors and crew, knows what holds up and what's worth the investment.
That experience gives him something no amount of industry knowledge can replace: an honest, firsthand understanding of what the crew actually needs; and the conviction to deliver it without the usual complexity.